We here at bicycleseats.com specialize in comfort seats for the average every day rider! While we offer specialty sports seats as well, what we're really going for is helping any body find a way to ride comfortably!
How would the world change with more people who ride bikes?
In urban centers and high traffic areas cycling can be a startling experience, but also is often more time efficient than taking a car, offers exercise, and of course reduces traffic and pollution.
This blog is an interesting write up on the potential for bike transportation to improve life and commuting in cities, and how to make that idea appeal to everyone.
http://www.seattlemet.com/news-and-profiles/publicola/articles/we-need-people-who-ride-bikes-not-cyclists